✨ Our Philosophy

At ME-ON Cosmetics, makeup isn’t just about looking good—it’s about feeling like the best version of you. Whether it’s a barely-there glow or full-blown glam, we’re here to hype you up every step of the way.

📖 How It All Started

In 2009, two brothers—Saurabh and Manish Kathuria—set out to change the Indian beauty game. The best products were too expensive or not made for Indian skin. So they created ME-ON: a homegrown brand delivering premium-quality beauty without the premium price tag.

💄 What We’re All About

We create beauty that’s bold, inclusive, and made with Indian skin tones, climate, and vibes in mind. From your go-to kajal to your favorite lipstick, every formula is crafted with care and joy.

🤝 Built With You, For You

ME-ON is co-created with our community. We don’t guess what you want—we ask. Your voice shapes our products, our shades, and even our campaigns. This is your brand as much as ours.

🐰 Kind to Your Skin—and the Planet

We’re proudly cruelty-free with plenty of vegan options. No harsh stuff—just clean, gentle formulas. And we’re always exploring smarter, more sustainable packaging too.

🎨 Our Vibe? Real, Relaxed, Playful

No pressure, just play. Whether you're new to makeup or a contour queen, ME-ON is your safe, happy beauty space to express and explore.

🌟 Why Choose ME-ON?

• ✨ High quality, zero snobbery: Luxe feel, budget-friendly.
• ✨ Made for Indian skin: Every shade and formula is designed with you in mind.
• ✨ Clean, kind, cruelty-free: Gentle on your skin, kind to animals and the planet.
• ✨ Real voices, real beauty: You help us shape what we create.
• ✨ No rules, just vibes: Do beauty your way—no right or wrong.